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LEICESTER will soon be a wash with colour as we ‘grow for gold’ in this years ‘East Midlands in Bloom’ competition, launched today a Town Hall Square with SOL Ambassador and Foxes Legend Steve Walsh.
East Midlands in Bloom is the regional competition of Britain in Bloom, organised by the Royal Horticultural Society. This year, Leicester’s theme is ‘Growing for Gold’ and will be all about celebrating the Special Olympics Leicester 2009. As such, the city will be dressed in blooms from the colour pallet of SOL - golds, yellows and oranges.
Last year Leicester was awarded the silver gilt award in the urban regeneration category of the competition for the second year running. Locations across Leicestershire also won a string of accolades and judges were particularly impressed with the high standard of cleanliness and the involvement of community groups.
This year, the city wants to go for gold and bag itself the highest accolade when the judges come to town on Thursday 16 July.
Between May and July, the council’s highways, cleansing and landscaping staff will be working hard to ensure that the streets, street furniture, open spaces and flower displays are looking their best.
Thousands of bedding plants and hundreds of hanging baskets and troughs will be used to bring a colour and vibrancy to the city centre.
Information about how local businesses can get involved or become a sponsor of Leicester in Bloom is available from Sherilyn Pereira on 0116 252 6389. Alternatively, email: sherilyn.pereira@leicester.gov.uk. To find out more about this year’s campaign, visit:
http://www.leicester.gov.uk/leicesterinbloom
